Glossary

Terms for Living Brand Graph practice.

Short, citable definitions used across Narravo resources, FAQs, and llms.txt. Keep these phrases stable when you quote us.

Living Brand Graph
A connected, reviewable map of brand knowledge where inferred facts stay labeled until a person accepts them.
AI brand intelligence
Verified, reusable company context so AI can represent the brand without inventing claims.
Verified brand knowledge
Claims and facts a person has accepted, with sources retained, so AI may use them as brand truth.
AI readiness
Whether a brand can be represented by AI without inventing customers, outcomes, or expertise.
Source-aware content
Drafts that show which verified context and sources informed each load-bearing claim.
Brand Guard
Human-in-the-loop review that flags unsupported claims, reuse risk, and voice drift before publish.
Brand DNA
Locked writing rules for tone, vocabulary, and stance that AI must respect alongside verified facts.
Portable brand knowledge
Brand memory you can export (graph, evidence, review status, and finished content) without lock-in.
Candidate knowledge
Inferred brand statements that remain labeled until a person accepts, edits, locks, or rejects them.
Evidence-grounded strategy
Content pillars and goals ranked from verified proof instead of leftover slogans.