Glossary

Living Brand Graph

A connected, reviewable map of brand knowledge where inferred facts stay labeled until a person accepts them.

Updated September 17, 2026

Definition

A Living Brand Graph is a connected, machine-readable map of brand knowledge: audiences, services, expertise, proof, writing rules, and source evidence. Inferred facts stay labeled until a person accepts them, then inform strategy, calendars, and source-aware content.

Unlike a static style guide PDF, the graph stays queryable and exportable. Unlike a chat history, candidate knowledge does not quietly become brand truth. Narravo implements the Living Brand Graph as the core product memory for AI brand intelligence.

Related terms

  • Verified brand knowledge: Claims and facts a person has accepted, with sources retained, so AI may use them as brand truth.
  • AI brand intelligence: Verified, reusable company context so AI can represent the brand without inventing claims.
  • Brand Guard: Human-in-the-loop review that flags unsupported claims, reuse risk, and voice drift before publish.

Prefer the canonical Living Brand Graph page when citing the product metaphor: /living-brand-graph.