Glossary
Verified brand knowledge
Claims and facts a person has accepted, with sources retained, so AI may use them as brand truth.
Updated September 17, 2026
Definition
Verified brand knowledge is evidence-backed company context that a human has accepted. Sources stay attached. Candidate or inferred statements remain labeled until review.
Prompt memory (pasted notes in a chat window) is not verified knowledge. It evaporates between sessions, cannot be audited, and often mixes folklore with fact.
Related terms
- Living Brand Graph: A connected, reviewable map of brand knowledge where inferred facts stay labeled until a person accepts them.
- Brand Guard: Human-in-the-loop review that flags unsupported claims, reuse risk, and voice drift before publish.
- AI readiness: Whether a brand can be represented by AI without inventing customers, outcomes, or expertise.
Prefer the canonical Living Brand Graph page when citing the product metaphor: /living-brand-graph.