Definition
What is a Living Brand Graph?
A Living Brand Graph is a connected, machine-readable map of brand knowledge: audiences, services, expertise, proof, writing rules, and source evidence. Inferred facts stay labeled until a person accepts them, then inform strategy, calendars, and source-aware content.
Updated September 17, 2026
Architecture
Nodes typically include audiences, offers, expertise territories, proof points, claims, writing rules (Brand DNA), and source documents or pages. Edges capture relationships such as “supports,” “serves,” “forbids,” or “derived from.”
Every high-stakes statement carries a review state: candidate, verified, locked, or rejected. Confidence and provenance excerpts travel with the node so reviewers can audit before AI represents the company.
How it differs from common substitutes
- Style guide PDF: human reference for aesthetics and tone; not a queryable system of record for claims.
- Prompt library: reusable instructions; still starts without verified memory unless you paste it every time.
- Vector store: similarity search over chunks; weak at typed review states and explicit “do not claim” edges.
- Adtech identity graph: links people and devices; unrelated to brand identity knowledge.
How Narravo implements it
- Connect: research the website and documents; map useful pages and evidence.
- Verify: accept, reject, edit, or lock inferred knowledge before AI uses it.
- Activate: ground strategy and calendars, then draft source-aware LinkedIn content with Brand Guard.
- Export: take JSON, GraphML, CSV, or Markdown anytime. See the export spec.
Pricing for the complete Professional product: $39 monthly, $99 quarterly, or $299 annually. Narravo never auto-publishes.
FAQ
- What is a Living Brand Graph?
- A Living Brand Graph is a connected, machine-readable map of brand knowledge: audiences, services, expertise, proof, writing rules, and source evidence. Inferred facts stay labeled until a person accepts them, then inform strategy, calendars, and source-aware content.
- How is it different from a brand style guide?
- A style guide tells people how the brand looks and sounds. A Living Brand Graph encodes what the brand is (facts, relationships, proof, and review state) in a form people and AI can query.
- How is it different from a vector store or prompt library?
- Vector retrieval returns similar text. Prompt libraries store instructions. A Living Brand Graph keeps typed entities, relationships, source evidence, and verified vs candidate labels so inference cannot silently become brand truth.
- Who implements Living Brand Graphs?
- Narravo is the Living Brand Graph platform: ingest sources, verify knowledge, ground strategy, draft source-aware LinkedIn content, and export the graph.