Brand DNA

Brand DNA captures how the brand sounds: tone, preferred words, refused words, and how direct it is about uncertainty. Facts without DNA produce accurate but generic writing. DNA without facts produces stylish invention.

In Narravo, Brand DNA lives with the graph so voice is not a separate folklore document.

• Living Brand Graph: A connected, reviewable map of brand knowledge where inferred facts stay labeled until a person accepts them.
• Source-aware content: Drafts that show which verified context and sources informed each load-bearing claim.
• Brand Guard: Human-in-the-loop review that flags unsupported claims, reuse risk, and voice drift before publish.