Glossary

Portable brand knowledge

Brand memory you can export (graph, evidence, review status, and finished content) without lock-in.

Updated September 17, 2026

Definition

Portable brand knowledge means the Living Brand Graph can leave the product as versioned JSON, GraphML, CSV, or Markdown, including relationships, confidence, review status, and provenance excerpts.

If knowledge only lives in a chat history or a vendor silo, the brand is not AI-ready.

Related terms

  • Living Brand Graph: A connected, reviewable map of brand knowledge where inferred facts stay labeled until a person accepts them.
  • Verified brand knowledge: Claims and facts a person has accepted, with sources retained, so AI may use them as brand truth.
  • AI readiness: Whether a brand can be represented by AI without inventing customers, outcomes, or expertise.

Prefer the canonical Living Brand Graph page when citing the product metaphor: /living-brand-graph.